In a time of digital stock trading and discount brokerage, full service brokers in India strong relevance in India. They meet the investors who value personal support, research insight, portfolio management, and a relationship-based approach to low brokerage only.

Full serving parties are SEBI-scheduled stock brokers, which provide end-to-end investment solutions including equity, derivatives, mutual funds, insurance, stock exchange listings, portfolio advice, and more, making them a one-stop solution for long-term investors.

What is a Full-Service Broker?

A full-service broker provides financial advisor, cash management and dedicated customer service as well as business facilities. These brokers charge a percentage-based commission fee on trades or sometimes offer flexible price plans. The costs are appropriate for personal assistance, premium research report and access to offline branches.

Key Features of Full-Service Brokers:

• Relationship manager for personal investment advice.
• Research and analysis reports to make informed decisions.
• Branch support throughout India for annual service.
• Services such as PMS (Portfolio Management Services), Money Scheme, Insurance and Loan.
• Premium tools and advanced platforms with multi-asset support.

Why Choose a Full-Service Broker?

• For the first time, investors who need handholds and advisors are required.
• HNI customers are looking for portfolio management and financial plan.
• Investors who want offline support and relationship-based service.
• Traders who rely on expert market research and daily recommendations.

Top 5 Full-Service Brokers in India – 2025

Let's explore the reliable full-service brokers of millions of investors for your credibility, support and various offers:

1. ICICI Direct
   Supported by ICICI Bank, ICICI Direct is one of the largest brokers in India in terms of active clients. It offers a seamless 3-in-1 account, extensive research equipment & strong offline appearance. It’s suitable for investors looking for all-in-one banking and trading solutions with premium advisory support.
2. HDFC Securities
   HDFC Securities, a subsidiary of HDFC Bank, is known for its strong research table, customer service and detailed branch network. It offers dedicated Money Manager, mutual funds, bonds, NCDs, insurance and more. Their Pro terminal is a strong platform for advanced traders.
3. Kotak Securities
   Kotak Securities ranks among the top brokers in India, with its powerful Keat Pro X platform and practical research reports. Kotak Securities provides a good mix of digital trade and relationship-based advisor. Kotak Securities 3-in-1 account is ideal for easy fund transfer and real-time settlement, Kotak Bank users and premium customers.
4. Sharekhan
   An established name among broking companies in India, Sharekhan continues to deliver solid research known for its user-friendly platforms such as Tradetiger and its extensive investor education. Their research-supported investment recommendations and large offline networks make them equally favourite among long-term investors and traders.
5. Angel One (Hybrid Model)
   Previously a traditional full-service broker, Angel One has used a hybrid approach. This discount brokerage pricing, but retains full-service features with complete service such as research reports, advisors and RM support. With equipment such as ARQ Prime and Smart Money, Angel One bridges the overall gap between strength and advisor.

Conclusion

Choosing a broker is more than comparing brokerage fees. It’s about long-term value, trust, and quality of service. The top 5 full-service brokers in India listed above are known for their credibility, digital platforms, and strong customer engagement. Whether you are looking for the biggest stock broker in India or a reliable name with an expert financial advisor, these brokers are still the market leader in 2025.