Top 10 full service broker in India
While discount brokers have made trade more accessible in recent years, top 10 broker in India full-service brokers still have a strong place in India's financial ecosystem. These brokers are ideal for investors who prefer personal investment advice, depth research and a wide range of financial services under a roof.
In 2025, Full-Service is developing top brokers in India by mixing its traditional forces-such as offline branch networks and expert advisory digital innovations such as mobile apps, AI-based portfolio recommendations and real-time research equipment.
What Is a Full-Service Broker?
A full-service best broker in India is a registered stockbroker that not only performs the orders of purchase/sale, but also provides:
- Share recommendations
- Portfolio and Money Management
- Economic planning
- Securities Fund Investments
- Research Report
- Offline/branch support
These biggest broker in India are suitable for investors who seek handholding, expert advice, and long-term wealth-building strategies—not just low-cost trading.
India’s Leading Full-Service Brokers
The competition between top brokers in India is strong. However, some names stand out because of their frequent service quality, technology-driven platforms and reliable brands. Here are the top 10 full service brokers in India -2025:
- ICICI Direct
Known as one of the largest stockbrokers in India, ICICI Direct provides a seamless 3-in-1 account, broad research and one of the largest customer bases. - HDFC Securities
Among the top names of broking companies in India, HDFC Securities offers innovative business equipment, investment advisers and a wide range of products. - Kotak Securities
Supported by Kotak Mahindra Bank, Kotak Securities is considered one of the largest brokers in India, and offers excellent business services and portfolio management. - Sharekhan
Sharekhan is a reliable and well-established broker, and offers a powerful platform equipped with strong offline support and services called Traditiger as well as a powerful platform. - Angel One
Angel One has modernized its services, combining low-price brokerage with full cost facilities such as wealth management, advisory and portfolio solutions. - Motilal Oswal
Motilal Oswal is known for its high-quality research and money management services, and is still a favorite of investors in search of detailed analysis and strategic plan. - IIFL Securities
IIFL is a strong name in the full-service broker segment, offering research-driven investment options, financial planning and a powerful trading platform. - Axis Direct
Axis Direct provides a reliable 3-in-1 account facility along with investment in equities, derivatives, mutual funds, and insurance, making it a strong competitor. - SBI Securities
SBI Securities is part of India's largest bank, providing reliable trade, IPO investments, mutual funds and branch level customer support throughout the country. - Edelweiss Broking
Edelweiss Broking is another prestigious name among top brokers in India, offering research-based advisors under a platform, stock trading, derivatives, insurance and money management services.
Important features by full-service brokers
- Individual counselling services
- Dedicated Relationship Manager
- Detailed stock and market research
- Pension and Tax Plan
- Use of branches in larger cities
- All-in-one-investment platform (stock, mutual fund, insurance, etc.)
Full-service brokers are perfect for long-term investors, HNI, and those who prefer human help and assistance in business, trading, and investment.
Full-Service vs. Discount brokers: Who should choose?
If you are a new investor who needs guidance, or a long-term investor in search of portfolio management, a full-service broker is a good choice. On the other hand, if you are a cost-sensitive, self-controlled trader, a discount broker can fit you better.
Feature | Full-Service Broker | Discount Broker |
---|---|---|
Brokerage Charges | High | Low/Flat |
Research & Advisory | Provided | Not provided |
Branch Support | Available | Mostly online only |
Ideal For | Long-term & passive investors | Traders & active investors |
Why Choose a Full-Service Broker in 2025?
While discount brokers are good for low-price trading, full-service brokers are ideal if you need expert guidance, general financial planning, and dedicated support. They also provide access to premium products:
- PMS (Portfolio Management Services)
- AIF (Alternative Investment Fund)
- Pension planning equipment
- Corporate and NRI investment services
Conclusion
Full-service brokers play an important role in India's investment landscape. In 2025, they provide a hybrid model of expertise with digital convenience. Whether you want to build a long-term investment portfolio or explore PMS and mutual funds with professional guidance, these Top 10 Full-service brokers provide reliable platforms, strong brand value, and comprehensive financial support. If you’re looking for the top 10 full-service brokers in India, they offer reliable options backed by strong research, customer support, and end-to-end financial services.