ICICI Direct is a full-service broker that avails its customer for retail trading and investment service from ICICI securities that is the famous and largest stock broker in India. It was incorporated on 9 March, 1995 as ICICI Brokerage Services. The company offers a broad range of investment options to the retail and institutional customers.
The ICICI Securities is part of ICICI Group, the India’s top financial service provider offers several banking and other financial services. It offers various online trading and investment services to customers on major level through the ICICI direct platform.
ICICI Direct avails their customers by providing a complete set of investment products such as online equity trading, derivatives trading, Mutual Fund & IPO, Fixed Deposit, Bonds, NCDs, Wealth products, Home Loans, Loan Against Securities etc, all of it under one login. It is among the most visited investment portals in India.
ICICI Direct Exposure Limit
ICICI Direct offers two products i.e. Margin and Margin Plus to the customers. These are the Intraday products where in the customers can buy or sell the stock the same day. The securities in which the customers are trading in cannot be held the next day.
What do you understand by Margin?
The Margin is a product that is offered to the customers for Intraday Trading. The Margin necessary is as low as 2% of the trade value. It avails the customers the flexibility of converting the intraday trade to a delivery trade. Therefore, in case the customer foresees more profits in their position then they can convert it to a delivery trade. Moreover, they can keep the stocks for as long as they wish.
What do you understand by Margin Plus?
Margin plus is the other Intraday Margin Exposure given by ICICI Direct. The customer can trade with the margin as low as 0.25%. The customer provides an individual the leverage as big as 300 times. The trades that are under margin requires to put a Stop Loss Trigger Price (SLTP) and a target price. This further helps in protecting the losses in trade. Further, the trade automatically squares off on reaching the set SLTP and Trigger Price.
Comparison between Margin and Margin Plus
1. Margin needed is as low as 2% of the trade value.
1. The Margin needed is as low as 0.25% of the trade value.
2. The Intraday trades can not be converted to delivery.
2. The Intraday Trades can be converted to the delivery trades.
3. It does not require the traders to set the SLTP and the trigger price.
3. The trades under margin plus needs SLTP and the trigger price to protect the losses.
ICICI Direct Margin Limit
5 times with Interest
Up to 25 times
2 times for shorting
ICICI Direct Margin Policy
1. The Exposure provided by the ICICI Direct is applicable only for Intraday Trading. The delivery trades do not provide any margin facility.
2. In order to convert the Intraday trades by using the margin to the delivery trades then one is required to pay the total trade value.
3. At the time of placing margin order, one needs to select a square-off mode. The customer has two options, either the client or the broker mode. In the client mode, the customer can simply go on buying an option that is open for T+ 2 days. It only provides the buy option whereas on the broker mode, one needs to square-off the positions before the market closes otherwise the system will automatically square off the position.
4. This becomes the responsibility of the trader to close all the open positions under the margin. In case the positions do not gets automatically squared-off then they may have to arrange the funds or the securities to settle in the position.
Yes, ICICI Prudential Mutual Fund is good. It is a reputed fund house offering the direct mutual fund services. By investing in direct schemes, you can save on commissions and charges. These commissions and charges add up to a significant amount in the long-term.
With this facility, If an order remains unexecuted on a specific trade but you are not required to log in again and place the same orders again. ICICI direct will keep submitting the remaining order to the exchange everyday morning.
The brokerage charged by ICICI Direct is very expensive. The brokerage charges will be reduced by subscribing to ICICI Direct prime or prepaid brokerage plans. The brokerage charged is very high for the novice traders.
A Limit Price is an order to buy or sell shares at the specified price or a better price. The better price for a buy order will be the lowest possible whereas, for a sell order it will be the highest possible. You need to specify a maximum price for a buy order and a minimum price for a sell order. The order will be executed at the specified price or a lower price for the buy orders or a higher price for sell orders.
The online account opening with the Aadhar based digital signature is not provided to the NRIs. The US based NRIs can open an account online. The paperless process takes just 2 days to open an account once the application is submitted.
The ICICI Direct account gets automatically deactivated if it remains unused for 6 months. The account will continue to attract charges. So, in case you are planning to deactivate your account for few days or couple of months then it does not make much difference whether it is active or deactivated.
ICICI Direct is an integrated account of trading, demat and bank accounts. In such accounts, all the accounts are linked together to facilitate the customers with the smooth and faster trading. All the accounts are opened altogether at once by filling a single application form.
“Convert to Delivery” (CTD) in ICICI Direct is an option where in the customers can convert your intraday positions (margin buy) into cash delivery. The customer can convert the entire order or a part of it. The customers is required to pay the entire trading value (100% margin) while converting the order.
The ICICI direct bullet brokerage allows the customers to trade in Intraday for free brokerage. They will square off within 5 minutes by the customer. ICICI does not charge any brokerage for the intraday position squared-off in less than 5 minutes. However, the other charges and taxes will be applicable as per their brokerage plan. This plan is offered on the Intraday Margin plus facility.
ICICI Direct Equity ATM (eATM) is the facility where the customers receive money from selling the shares in 30 minutes into their trading account. In a normal settlement cycle, the money is credited to their T+2 working day excluding holidays.
ICICI Direct Cloud Order facility designed for placing the quick orders. Instead of filling the order form while the market is on, you could prepare and save a number of orders well in advance. Such orders remain in the cloud order queue until you delete them. These orders are not sent to the exchange until they place the order.
ICICI Direct offers both the NSDL and CDSL depositories for the demat account. The customers can select any one of them at the time of opening an account. The ICICI Securities is the depository participant with both the NSDL and CDSL.
In order to convert an Intraday position to delivery (Cash Segment), you need to click on the “Convert to Delivery” (CTD) link on the “Margins Positions” page. You can convert a position in full or part. The CTD would require the full payment of the trading value.
IOC order in ICICI Direct is an abbreviation for “Immediate or Cancelled” order. It is a type of order validity that you have to select while placing a buy or sell order. The other options in order validity are ”Day” and “VTC” (Valid Till Cancelled).